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The past 7 weeks have been an insightful and interesting process of analysis and views on the digital marketing stage and how it has transformed, affects current engagement and future developments. What has become highly apparent throughout is the topic of data, its use and regulations surrounding its use for marketing benefits. This week coincidentallyContinue reading “Digital roundup”

I am a self-confessed heavy YouTube watcher. You could say that I am a bit of an addict! This free-to-upload platform gives anyone the ability to express their individuality, opinions, tips, tricks and experiences at the click of a button and has enormous impact on a multitude of industries. Justin Beiber is a prime exampleContinue reading “YouTube and Influencers – Real or just paid for?”

It is arguable that now-a-days with social media being the forum that is it, we are now all marketers of ourselves. Most of us have done things we would rather forget, and certainly things that we would prefer others would forget! That drunken night out, that missed flight, that crazy text, that failed relationship, thatContinue reading “Hitting Ctrl-Z on our digital history”

I remember just 20 years ago, that in order to share my life stories and memories the process included taking a roll of film to Boots, having it developed and flicking through the developed pictures with friends and family, keeping my favourites in a physical album and the rest in the paper envelope; and toContinue reading “Contemporary Digital Environment – My view”